The beauty industry can't resist the global pandemic but even with low production and badly hit businesses, it’s inspiring to see that they’re not backing down from providing aid to those in need. Over the last few weeks, the country has faced extremely struggling times to fight against the virus, and in these situations we’ve seen beauty brands come together to help out in any capacity they can. Whether big or small, they’re doing everything in their capability. From producing sanitizers to meet the national shortage to feed those in need, many beauty brands have united to help citizens and government fight the virus, which is gradually spreading across the country. Many of them have opened up channels for us to join the cause and donate.
Below, are the brand proves that beauty isn’t only about vanity, but also about having a duty:
1. JUICY CHEMISTRY
Organic wellness brand Juicy Chemistry has been distributing sanitizers, soaps and hand wash to sanitation workers, essential service providers, stranded migrants and others in need. To make it possible, the brand not only managed to get the license and other required clearances from the Drug Authority of India but also set up a 600-square-feet manufacturing facility for the same.
2. NIVEA INDIA
Nivea India has started the production of alcohol-based hand sanitizers from its skincare manufacturing plants in collaboration with its key partners. The hand sanitizers will be distributed free of cost to the public hospitals and healthcare institutions in Ahmadabad and Vadodara as well as to distribution partners across the country.
3. MAC COSMETICS INDIA
MAC Cosmetics has pledged to donate US$10m to organizations to help stop the spread of coronavirus. The funds have been raised through the brand’s Viva Glam campaign.
4. KAY BEAUTY
Bollywood actress Katrina Kaif, through her brand Kay Beauty, has partnered with De'Haat Foundation to aid the workers hit by the nationwide lockdown due to the Covid-19 pandemic. The kay beauty contribution will go towards the De'Haat initiative to ensure basic essentials for daily wage-earning families living in the villages around the Bhandara district.
5. FOREST ESSENTIALS
This luxury Ayurvedic brand has remodeled its production sites to make hand sanitizers, surface cleaners and medicated soaps. The products are being made at their facilities in Uttarakhand, and are being distributed to the local police stations, hospitals, district offices and public service offices, Also continue to provide the All India Institute of Medical Sciences, a hospital in New Delhi.